TECHNOPHOBES

BBC Three is launching a new program called “Technophobes”, following the lives of five people who are afraid of technology.

AUDIENCE: I think this programme will appeal to teenagers and older audiences. This could range from ages 15-35. This is because this programme is related to technology and the younger generation is more literate in the use of technology and this programme may make more sense to them. In terms of social status, this will be likely to target a C1 and C2 class because these are the more well off people therefore they will be able to afford the technology and could possibly own the technology therefore can relate to key concepts. However it  target audiences with a lower socio-economic status such as students as they may have part-time jobs and have the luxury to spend money on technology.

INSTITUTION: This will allow us to recognise what kind of programme this is depending on the time that the programme is set to air on BBC Three. This particular programme will be aired at 10:00pm which means that this has been placed at this specific time for a reason and this can include the fact that this is after watershed which implies that there may be profane language exhibited during the programme which makes it unsuitable for younger audiences.

MEDIA FORMS: You may expect to see an observational documentary as this is a documentary based on natural situations. However, there will be elements if other forms if documentary such as expository where there may be interview with the main characters and how they feel when they are around technology. It is unlikely that BBC Three would use a hand-held camera to capture all the action and therefore editing will be used to piece together clips about the cast and how they try to get over their phobia.

REPRESENTATION: This could lead to a negative portrayal  of the main stars because of he fact that the younger generations are likely to find the phobias of the stars and their reactions slightly amusing. Also, we are more used to having technology all around us therefore this could lead to a negatively perceived outlook on the programme.

REVIEW: Just watched the first episode of "Technophobes". All I can say is LOOOOOOL. I just couldn't stop smiling, because of how weird the idea of technophobia could even exist. If this was the  intended reaction that BBC Three wanted then well done because it was a good and informative programme. Thumbs up people!!