Monday 12 December 2011
Thursday 8 December 2011
Super 8 Cross Media Study Continued...
Super 8 is likely to be targeted at an audience over the age of 10 or 11. The reason for this is the profanity that is present in the film. This may not be suitable for younger audiences. However this is not the only factor that makes this film targeted at such an audience. Another reason can include the spookiness and actions of the alien that is represented in the film. The alien seems to promote violence from its entrance on the screen until towards the ending where it soon leaves the Earth; therefore a younger audience may be startled because of these actions that are taken by the alien.
The audience may be able to form some sort of connection with the protagonist who is the young boy in the film who has lost his mother. His character is very emotional throughout the film and the audience may be able to relate to some of the emotions that are portrayed through the characters during the film.
Twitter regularly tweets itself and buzzes information within seconds which go all over fans communicate by blogging posts. Super 8 itself has its own Twitter page and has around over 16000 followers. The cast in the film also have their own social networking pages such as Facebook and Twitter where fans may be able to interact with them increasing the level of audience interaction.
http://www.facebook.com/Super8Movie - 579649 likes
YouTube is another way Super 8 promotes the movie as fans make their own productions and fans can edit or view the videos that are posted site and make a comment on their views.
http://thegospelcoalition.org/blogs/tgc/2011/11/22/super-8/ - Blog which contains an article on the characters and the film overall
Rotten tomatoes is an useful online website where fans can view pictures from the clip, read reviews and learn more about the cast in the film. A great advantage for this is that they can attract audiences because of star appeal. Although the person may not have seen the film, they may be able to recognise the actors in the film, and relate them to previous films that they have starred in.
Print media is used for many reasons and is cheaper than advertising on television or the internet, which costs significantly more. Furthermore, print advertisements in newspapers and magazines are usually targeted at a slightly older audience as the younger generations do not tend to read newspapers regularly.
Reviews that are also printed in newspapers can allow an audience to identify what the genre of the film is and if it looks appealing to them. An example of this could include The Guardian which contained a review on Super 8 in the actual paper print and online. However, a drawback of this can include any negative reviews may put off some people from actually watching the film and negative feedback spreads much quicker than positive.
An example of promoting Super 8 via broadcasting is when Kyle Chandler, who is Joe’s father in the film, was a guest on the David Letterman show.
A great benefit of this can be that, not only is he promoting the film, but himself as well. Also, the young female actress in the film, Elle Fanning was interviewed by a journalist from The Telegraph which may attract audiences because of star appeal. http://www.youtube.com/watch?v=0PBwMLlRmGI
All three platforms promote the film in the same way but use a different format as they adapt their marketing to meet the needs of the audience that they are trying to target. The platform that I think has been heavily invested in is e-media because of the fact that it was originally marketed virally. They are targeting mostly teenagers and the generations that are highly literate in the use of technology.
Monday 5 December 2011
Super 8 Cross-Media Study
How are texts in the three platforms constructed?:
Super 8 is promoted through print media by reviews of the movie in newspaper and magazine and the print media also show how the movie got its inspiration for example a spin off publication such as comic book and super 8 is also a comic book.
Furthermore, Empire magazine feautured an article on Super 8 involving J.J Abrams and Steven Spielberg himself.
The e-media to promote Super 8 was different to any other type of film as they had viral marketing going on for the film which was a massive hype for the film, which the first trailer of the film was attached to the film Iron Man 2 and this trailer there was a hidden message, that message was revealed by the fans as they analysed the trailer which led to a website, ‘Scariest thing I ever saw’ which had a old computer that relate to the film's story line. Another viral website, Rocket Poppeteers was also found but was indirectly related to Super 8.
The official Super 8 website contains an 'editing room' which allowed users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward.
Super 8 also had e-media merchandising such as that are available of the move for examples the many soundtracks of the movies which range from the title track to the ending track altogether there are 33 tracks in the movie which lead up to 70 minutes of the whole movie and also and blu-rays of the movie came out on the 22ND November 2011. Also there was Super 8 Twitter promotion for any of the audience which followed them also links on website. Itunes download an app that shows a camera and you can edit a video it cost about 0.69p Version 2 of Super 8™ is all about sharing! You can now share videos everywhere you can view them on Twitter, Facebook, YouTube and via E-Mail.
Print media will give a review of a new film, provide information about the cast, certificate, etc and will often include an interview with the star or director and the codes and convention in a print media is One strong key image, Words are kept to a minimum The title is always included, The slogan is also included on the print advert, The scheduling information always included, Channel logo is prominent and on the right hand side and The print advert is usually a4 landscape size so that it is versatile and can be used at various sizes in newspapers, magazines or on billboards.
How do audiences access the text across the 3 platforms?:
We can assume that the target audience for Super 8 is most likely to be families because of the young actors that star in this film. Children within the audience can identify and relate with the protagonist who is a little child him self who has lost his mother. However, parents can also identify with this film as it bring back memories from their pasts and this creates a nostalgic effect of them.
Print media usually reaches an older audience, normally they are aiming to an older audience as they will grabbed in by the name Steven Spielberg as he has made many successful films before and the review in the magazine or the newspaper will entice the reader to continue to read, to see if the film is suitable for their family to watch. This platform doesn’t interact with the audience at all unless the newspaper or the magazine is a electronic version and this way the audience are able to express their views through comments. On the contrary, print media doesn’t allow the audience to interact. The audience do not play any role in the construction of the newspaper or the magazine unless the editor of the newspaper or the magazine go to watch super 8 themselves.
Broadcasting includes television, radio or DVD as most of the audience it is statistically, there are 26 million people who own a television and TV license and many people go to the cinema for example 31 million people so most people find out about new films through the TV from trailers to talk shows and Super 8 have done this through to ways by having many different country channels viewing the interview which was shown on BBC and Hit list.
Kyle Chandler from Friday Night Lights, King Kong and a recurring role in Greys Anatomy. Chandler also produced and starred in an old favorite TV Sci Fi series Early Edition.
Elle Fanning who got her start playing younger versions of Dakota Fanning, her older sister before she landed the part in 'The Curious Case of Benjamin Button'.
The movie 'Super 8' seems cloaked in mystery, after watching the promo on the official website here's what we know
Kyle Chandler from Friday Night Lights, King Kong and a recurring role in Greys Anatomy. Chandler also produced and starred in an old favorite TV Sci Fi series Early Edition.
Elle Fanning who got her start playing younger versions of Dakota Fanning, her older sister before she landed the part in 'The Curious Case of Benjamin Button'.
The movie 'Super 8' seems cloaked in mystery, after watching the promo on the official website here's what we know
Thursday 1 December 2011
Super 8 Research
Super 8 DVD is was released on 22/11 as part of a 2 disc Blu-ray combo pack featuring 14 deleted scenes and 8 behind the scene featurettes.
http://www.youtube.com/watch?v=_URTtoHpbEc – MTV Awards clip
http://www.super8news.com/
http://www.filmfreak.com/2011/06/10/super-8-movie-review/
http://www.youtube.com/watch?v=vpzUCA5i6zY – First Trailer that was released
People began spotting anomalies on February 6. Not long after a trailer for Super 8—the latest J.J. Abrams flick—showed up on the movie’s official website, viewers noted that several frames differed from a Super Bowl ad that had aired earlier in the day. By the time another version appeared the following day, Abrams fanatics were hooked, posting pics and compiling clues.
Of course, Abrams is no stranger to secrecy and surprise. Nobody even knew he was producing a movie when the first trailer for Cloverfield (directed by Matt Reeves) came out. It’s a risky strategy—the more a lothario teases, the greater the potential for disappointment. When Cloverfield was finally released in 2008, The New York Times snubbed it as “a feature-length gimmick.” Can Super 8—which has already spawned fictional websites and fake blogs—hope to meet fans’ throbbing expectations?
Abrams’ television projects—Alias, Lost, and Fringe—infatuated audiences by introducing new mysteries with each episode. Abrams compared Lost to the cliff-hanger fiction serialized by Charles Dickens, though the analogy is a stretch. For Dickens, each unexpected turn of events led to the next; Abrams lets his mysteries proliferate without definitive resolution. He’s more like James Joyce, who once informed a befuddled translator of Ulysses that “I’ve put in so many enigmas and puzzles that it will keep the professors busy for centuries arguing over what I meant, and that’s the only way of insuring one’s immortality.” Our lothario’s elixir of life flows from the labyrinth of Lost. And we love him for it.
Super 8 has the makings of something different. Produced by Abrams’ idol, Steven Spielberg, it shares a kinship with E.T. Spielberg originally intended to create a movie about divorce, but it worked best overlaid with an extraterrestrial plot. If Abrams is to be believed, the havoc that gives his film momentum—children making a zombie flick in 1970s middle America witness the late-night derailment of a train coming from Area 51—is all in the service of character. Super 8 will romance us with—gasp!—old-fashioned sentiment.
http://www.super8comiccontest.com/
http://www.slantmagazine.com/film/review/super-8/5561
Like Cloverfield, an earlier J. J. Abrams film, Super 8 was promoted through an extensive viral marketing campaign. The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated an old computer and contained various clues to the film's storyline (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father). Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related. The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward. The video game Portal 2 contained an interactive trailer placing the player on board the train before it derails, and showing the carriage being smashed open and the roar of the alien within. The viral campaign generated massive hype for the film long before its release
Super was produced by Amblin Entertainment, Bad Robot Productions and Paramount Pictures which is currently owned by Viacom
Dedicated film website - www.super8-movie.com/
Blog- http://www.redbull.com/cs/Satellite/en_INT/Article/Movie-Blog--Not-So-Super-8-Popcorn-Diaries-021243066866484
http://www.super8-movie.com/editingroom.html - interaction with audience
Now this is how you do a movie tie-in.
Super 8, a new app named for the eponymous j.j. Abrams flick that opens june 10, isn't some lame collection of teaser clips or a slapped-together game. Rather, it's a full-featured video recorder designed to emulate super 8 film cameras.
In other words, it's like a wayback machine for your iphone and ipad 2, allowing you to record home movies with a decidedly '60s flair. The only thing it's not is new: apps like 8mm vintage camera and silent film director have offered this capability for a while.
Ah, but super 8 is free--and it's mighty slick. The entire interfaced is modeled after a super 8 case, complete with vintage instruction manual, super 8 "cassettes" (i.e. Your library of recordings), and the camera itself.
The camera comes with your choice of seven photorealistic "lenses," including color, sepia, negative, and even infrared. For any of them you can toggle a scratch-and-dirt overlay and a frame-shake effect; the latter literally makes the frame jump based on movement of the iphone. (this effect is probably incomprehensible to anyone who's never watched old home movies--but it's seriously cool for those of us who have.)
After you've shot some "film," you can organize (but not edit) your clips, then add titles and credits, insert an authentic-looking super 8 film leader, and "develop" the movie for viewing with super 8's "projector." (the attention to detail here is terrific: you have to pull down the "screen," and there are reverse and forward buttons you can hold to shuttle the playback in real-time.)
When you're done, you can e-mail your movies to friends or copy them back to your pc via itunes. Alas, there's no way to share via facebook or youtube.
http://www.youtube.com/watch?v=_URTtoHpbEc – MTV Awards clip
http://www.super8news.com/
http://www.filmfreak.com/2011/06/10/super-8-movie-review/
http://www.youtube.com/watch?v=vpzUCA5i6zY – First Trailer that was released
People began spotting anomalies on February 6. Not long after a trailer for Super 8—the latest J.J. Abrams flick—showed up on the movie’s official website, viewers noted that several frames differed from a Super Bowl ad that had aired earlier in the day. By the time another version appeared the following day, Abrams fanatics were hooked, posting pics and compiling clues.
Of course, Abrams is no stranger to secrecy and surprise. Nobody even knew he was producing a movie when the first trailer for Cloverfield (directed by Matt Reeves) came out. It’s a risky strategy—the more a lothario teases, the greater the potential for disappointment. When Cloverfield was finally released in 2008, The New York Times snubbed it as “a feature-length gimmick.” Can Super 8—which has already spawned fictional websites and fake blogs—hope to meet fans’ throbbing expectations?
Abrams’ television projects—Alias, Lost, and Fringe—infatuated audiences by introducing new mysteries with each episode. Abrams compared Lost to the cliff-hanger fiction serialized by Charles Dickens, though the analogy is a stretch. For Dickens, each unexpected turn of events led to the next; Abrams lets his mysteries proliferate without definitive resolution. He’s more like James Joyce, who once informed a befuddled translator of Ulysses that “I’ve put in so many enigmas and puzzles that it will keep the professors busy for centuries arguing over what I meant, and that’s the only way of insuring one’s immortality.” Our lothario’s elixir of life flows from the labyrinth of Lost. And we love him for it.
Super 8 has the makings of something different. Produced by Abrams’ idol, Steven Spielberg, it shares a kinship with E.T. Spielberg originally intended to create a movie about divorce, but it worked best overlaid with an extraterrestrial plot. If Abrams is to be believed, the havoc that gives his film momentum—children making a zombie flick in 1970s middle America witness the late-night derailment of a train coming from Area 51—is all in the service of character. Super 8 will romance us with—gasp!—old-fashioned sentiment.
http://www.super8comiccontest.com/
http://www.slantmagazine.com/film/review/super-8/5561
Like Cloverfield, an earlier J. J. Abrams film, Super 8 was promoted through an extensive viral marketing campaign. The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated an old computer and contained various clues to the film's storyline (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father). Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related. The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward. The video game Portal 2 contained an interactive trailer placing the player on board the train before it derails, and showing the carriage being smashed open and the roar of the alien within. The viral campaign generated massive hype for the film long before its release
Super was produced by Amblin Entertainment, Bad Robot Productions and Paramount Pictures which is currently owned by Viacom
Dedicated film website - www.super8-movie.com/
Blog- http://www.redbull.com/cs/Satellite/en_INT/Article/Movie-Blog--Not-So-Super-8-Popcorn-Diaries-021243066866484
http://www.super8-movie.com/editingroom.html - interaction with audience
Now this is how you do a movie tie-in.
Super 8, a new app named for the eponymous j.j. Abrams flick that opens june 10, isn't some lame collection of teaser clips or a slapped-together game. Rather, it's a full-featured video recorder designed to emulate super 8 film cameras.
In other words, it's like a wayback machine for your iphone and ipad 2, allowing you to record home movies with a decidedly '60s flair. The only thing it's not is new: apps like 8mm vintage camera and silent film director have offered this capability for a while.
Ah, but super 8 is free--and it's mighty slick. The entire interfaced is modeled after a super 8 case, complete with vintage instruction manual, super 8 "cassettes" (i.e. Your library of recordings), and the camera itself.
The camera comes with your choice of seven photorealistic "lenses," including color, sepia, negative, and even infrared. For any of them you can toggle a scratch-and-dirt overlay and a frame-shake effect; the latter literally makes the frame jump based on movement of the iphone. (this effect is probably incomprehensible to anyone who's never watched old home movies--but it's seriously cool for those of us who have.)
After you've shot some "film," you can organize (but not edit) your clips, then add titles and credits, insert an authentic-looking super 8 film leader, and "develop" the movie for viewing with super 8's "projector." (the attention to detail here is terrific: you have to pull down the "screen," and there are reverse and forward buttons you can hold to shuttle the playback in real-time.)
When you're done, you can e-mail your movies to friends or copy them back to your pc via itunes. Alas, there's no way to share via facebook or youtube.
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