This trailer, like all trailers shows the best parts of the film that will allow the audience to be intrigued by the event s in the film and go to watch it. Other things in the trailer such as star appeal can also attract audiences to watch the film. For example, the main character is Liam Neeson who is a very established actor and has won numerous awards previously in his acting career and this could appeal to audiences because he is the protagonist in the film. The fact that the film is based on kidnapping and trafficking may appeal to some members of the audience but could also be a sensitive issue. The major relationship that is being threatened in the film is the father-daughter relationship whereby the daughter is kidnapped and trafficked during a trip to France and the damage to their relationship can be related to by some of the audience.
There are various shots used to express the feelings of the women in the film. For example, some of the women Neeson sees are shown with a wide shot whereby we can see their surroundings and their clothing. However, when he finds his daughter, there is a close-up shot used to identify the expression and the effects of the drugs that she has been given. Again linking in with the clothing, the women are seen with minimal clothing on which can relate to a theory that was suggested by Laura Mulvey which was called the 'male gaze'. The audience may feel as if they are experiencing voyeurism as they are observing women with scarce clothes on.
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