How are texts in the three platforms constructed?:
Super 8 is promoted through print media by reviews of the movie in newspaper and magazine and the print media also show how the movie got its inspiration for example a spin off publication such as comic book and super 8 is also a comic book.
Furthermore, Empire magazine feautured an article on Super 8 involving J.J Abrams and Steven Spielberg himself.
The e-media to promote Super 8 was different to any other type of film as they had viral marketing going on for the film which was a massive hype for the film, which the first trailer of the film was attached to the film Iron Man 2 and this trailer there was a hidden message, that message was revealed by the fans as they analysed the trailer which led to a website, ‘Scariest thing I ever saw’ which had a old computer that relate to the film's story line. Another viral website, Rocket Poppeteers was also found but was indirectly related to Super 8.
The official Super 8 website contains an 'editing room' which allowed users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward.
Super 8 also had e-media merchandising such as that are available of the move for examples the many soundtracks of the movies which range from the title track to the ending track altogether there are 33 tracks in the movie which lead up to 70 minutes of the whole movie and also and blu-rays of the movie came out on the 22ND November 2011. Also there was Super 8 Twitter promotion for any of the audience which followed them also links on website. Itunes download an app that shows a camera and you can edit a video it cost about 0.69p Version 2 of Super 8™ is all about sharing! You can now share videos everywhere you can view them on Twitter, Facebook, YouTube and via E-Mail.
Print media will give a review of a new film, provide information about the cast, certificate, etc and will often include an interview with the star or director and the codes and convention in a print media is One strong key image, Words are kept to a minimum The title is always included, The slogan is also included on the print advert, The scheduling information always included, Channel logo is prominent and on the right hand side and The print advert is usually a4 landscape size so that it is versatile and can be used at various sizes in newspapers, magazines or on billboards.
How do audiences access the text across the 3 platforms?:
We can assume that the target audience for Super 8 is most likely to be families because of the young actors that star in this film. Children within the audience can identify and relate with the protagonist who is a little child him self who has lost his mother. However, parents can also identify with this film as it bring back memories from their pasts and this creates a nostalgic effect of them.
Print media usually reaches an older audience, normally they are aiming to an older audience as they will grabbed in by the name Steven Spielberg as he has made many successful films before and the review in the magazine or the newspaper will entice the reader to continue to read, to see if the film is suitable for their family to watch. This platform doesn’t interact with the audience at all unless the newspaper or the magazine is a electronic version and this way the audience are able to express their views through comments. On the contrary, print media doesn’t allow the audience to interact. The audience do not play any role in the construction of the newspaper or the magazine unless the editor of the newspaper or the magazine go to watch super 8 themselves.
Broadcasting includes television, radio or DVD as most of the audience it is statistically, there are 26 million people who own a television and TV license and many people go to the cinema for example 31 million people so most people find out about new films through the TV from trailers to talk shows and Super 8 have done this through to ways by having many different country channels viewing the interview which was shown on BBC and Hit list.
Kyle Chandler from Friday Night Lights, King Kong and a recurring role in Greys Anatomy. Chandler also produced and starred in an old favorite TV Sci Fi series Early Edition.
Elle Fanning who got her start playing younger versions of Dakota Fanning, her older sister before she landed the part in 'The Curious Case of Benjamin Button'.
The movie 'Super 8' seems cloaked in mystery, after watching the promo on the official website here's what we know
Kyle Chandler from Friday Night Lights, King Kong and a recurring role in Greys Anatomy. Chandler also produced and starred in an old favorite TV Sci Fi series Early Edition.
Elle Fanning who got her start playing younger versions of Dakota Fanning, her older sister before she landed the part in 'The Curious Case of Benjamin Button'.
The movie 'Super 8' seems cloaked in mystery, after watching the promo on the official website here's what we know
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