What techniques are used to establish the text’s genre?
Various techniques have been used to engage the audience and establish the genre of news. One of these can include the fact that there is non-diagetic sound as there is a commentator who is stating the headlines of the popular stories that will be discussed further into the programme. The serious tone that is presented to us, as the audience, allows us to recognise that this is a hard news programme and is something to be thought about. It attempts to inform and educate the audience as all of the BBC’s news programmes intend to.
The way that the news is read to the audience allows the audience to be able to identify the genre and serious tone of the programme can reinforce this. Another technique that has been used can include the theme tune that is played throughout the start of the programme.
How are people/places represented in the extract?
As the first headline, meaning the most important headline is about contraception pills should be sold to young girls across the UK as young as 13. This is an example of the work of a hypodermic needle as parents will just inject this information about their kids and other youth. Furthermore it shows a sense of gatekeeping as BBC is erasing other aspects of the youth and is prioritising the negative about the youth and has chosen to portray this to the audience.
They are representing Rupert Murdoch in a negative manner as they are in competition with him and he has the ambition to control the UK media output and BBC is one of the few broadcasters that are not owned by BSkyB and the interview with Murdoch shows the negative parts that make him look as if he has done something wrong, which admittedly he most likely has but the BBC have chosen to focus upon this for other reasons.
How is this text typical of the BBC output?
The media text starts with the medium shot of the news man; which is one of the typical conventions of BBC news as just after the opening title sequence there is always a professional looking man or women that is represented and they are reading the news stories to the audience. The way they are conveyed to be intellectual and professional is purposely used by the institutions to imply into the audiences brains that we are consuming the most accurate and reliable information from them. However, the montage of medium to long shots that allow the audience to preview the topics of what will be in the news connotes that they are trying to catch the audience’s attention.
This will then allow audience demographics to be encouraged to watch the news. As we are aware that this montage will be repeated in an hour or two, also connotes a sense that if the audience are busy they still have another chance to consume the text. The montage is also typical of the BBC output as within the montage only the most serious news is conveyed. This then creates a sense for the audience believing that they have to watch this and that they can’t miss out on the important news that is reaching audiences globally (hypodermic model).
Who is the audience and what uses/gratifications does the text offer them?
Also the use non-diegetic music, as they use the same theme tune every time which makes the audience able to recognize the popular British broadcaster. Also the way of presenting the headlines as they show the first one as most important and then the rest. Also they use of voice over as the presenter we first see reads us the headlines showing that sense of "reliable narrator". Furthermore the use of the same old use of colours for example, the red and white where the red stands out reflecting BBC standing out and being different from the other news channels. Also the use of mid shots reflecting this natural idea to the whole news channel.
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